top of page
redtintphoto.png

Expect
The Unexpected 

Our 
Story

New York luxury fashion house specializing in made-to-measure couture, outerwear, and leather goods. Gretchen Heist is a label about expecting the unexpected with our aspiration to unify urbanity, wit, arts, and fashion. 

 

We celebrate and design for women that are beautifully complex and operate outside of societal conventions. Our woman represents the dualities of the feminine archetype and is proud of all aspects of her personality. She is refined, strategic, and independent, as well as a delicate romantic dreamer. She is a deep feeler and thinker and believes in the mystery of being and the human condition. 

 

With a Gretchen Heist design, there is an exploration process that occurs with the garment from an initial view to a closer observation of the hidden details. These details relate to the theme of that garment or overall collection. The designs are made to order and incorporate themes of psychology, symbology and Trompe l'oeil details. The usage of texture is essential to the designs from textile fabrication to the incorporation of non-traditional notions into the fashion work. 

 

Gretchen Heist’s intention is that the clothes become wearable art. We leverage art and handcraft techniques and partnerships with artists to create fashion designs that are expressions of fine art. 

bottom of page